Only The Impulsive Survive
From the Wall Street Journal: wait lists are trickling down to
mass market chains. Today even stores like Banana Republic and Club Monaco
are slow to accomodate customers:
"Increasingly, wait lists have also become part of a
marketing plan, managed carefully by big and small players.
Using everything from glossy magazines to celebrities,
retailers and makers drum up interest for certain fashions -- then make a point
of keeping production low. For its part, Banana Republic says it orchestrated its own
campaign for [a specific] $198 jacket. Hoping to make the item 'a fashion
moment,' the company featured it heavily in its fall-advertising campaign
and promoted it with fashion glossies. Then it limited its shipments -- to just
5,000 jackets, no more than half the normal run for such a product.
The result: a flurry of wait lists, which didn't move the company to reorder.
"When we sell out, we sell out," says Deborah Lloyd, Banana Republic's executive vice
president for product design and development. 'It adds to the allure.'"
Not alluring: stores on every block filled with
picked over merchandise.
WSJ
Meghan
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Glamour Girls
More UK fashion programs emerge as salivating US producers fight over
who will rip them off first. The latest: "G-Girls," about the editor of
British Glamour and her team. We hope this one gets picked up--we've seen
just about enough of "Style Court."
IHT
Meghan
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Astrostyle
Nothing good in your closet? Maybe you're just not dressing for your sign.
Some enterprising twin sisters are attacking this old wardrobe crisis from another
angle: the stars. Their mission: to glam up astrology. Their tool: a new
book--"Astrostyle: Star Studded Advice for Love, Life, and Looking Good."
Catch them in action as they make over four girls for the Post.
NYPost
Meghan
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